Comments on: How the media can use Twitter

By: Writing Hurts | More about using Twitter

Writing Hurts | More about using Twitter — Fri, 05 Sep 2008 21:05:27 +0000

[...] As we at The Gazette are getting better about using Twitter to communicate with readers and each other, I’ve been thinking about more ways that reporters can use Twitter. [...]

By: Alexis Madrigal

Alexis Madrigal — Wed, 06 Aug 2008 03:28:44 +0000

I use Twitter as a major part of my reporting now. It started out as an experiment and has become an integral part of how I find, source, and promote my stories. It’s an interesting tool, part information finder and part distribution vehicle. The key for me was finding the networks of people out there who were already communicating about what I wanted to know, as opposed to building the network I wanted from scratch. Happy to talk more about it anytime.

By: Annette Schulte

Annette Schulte — Fri, 18 Apr 2008 21:14:42 +0000

Jamie, another cool thing afoot in media companies is learning to use social networks — Facebook, Twitter, etc. — as informal focus groups for market research. Audience strategy is hugely important, of course, and this is a way to tap into social media while doing it.