I blogged about the way we can use social media to help cover stories here.
The story itself is very simple, and the writing isn’t anything special. But I think it is a good example of what we can do, at least to start out.
And it taps into the ultra-local market, which is the place newspapers need to be.
Responses to “A case study”
October 8th, 2008 at 5:08 pm
btw - where are the dates on your blog posts? It really throws a girl off. I’m having trouble placing your writing… minus contextual clues, like mention of the Olympics.
October 8th, 2008 at 5:10 pm
Darcy: I agree entirely. We’re working mostly with online people, but sometimes the stories can spill into print, as well. I have the same issue with the DSMR twitter feed. I already have an RSS reader, I don’t need to see the links twice. As for the dates, this theme is killing me with issues. You have to click on the individual entry to see when it was written. I think a new design is coming soon.
October 8th, 2008 at 5:07 pm
But are bloggers/social media mongors also your target newspaper demographic?
Wouldn’t those who were social media savvy be more likely to get their news online? Or is that the point? So the (potential readers) then follow your story back to the online version of the paper?
Interesting thought. I follow the DSMR on twitter. They only link to already published material. It’s informative, but not engaging/interactive.
I’ll watch this attempt at interacting closely. it’s fascinating.
Darcy