So what sets you apart?
Dave Fleet has an interesting piece on social media as a commodity on Social Media Today.
He’s mostly concerned with marketing, but the points he makes hold true for media-types, as well.
What do clients care about?
- Ideas - creative, strategic ideas that solve a problem and accomplish objectives
- Integrated solutions – approaches that bring together disciplines into a strategic approach
- Understanding – a clear knowledge and grasp of the issues that matter to them
- Rounded team – a well-formed team that covers all the bases
- Chemistry – a team that gels with the client-side team personally as well as professionally
- Thought leadership – demonstrated leadership in the areas that matter
- Success – documented case studies – the one area in which, for now, being a first mover gives the advantage.
So which of these do you offer to your media company? Or to your readers and viewers? If you don’t offer any of these, why not? We thought social media was going to catch on, but how many of us thought about what would be next?
