New Jersey’s Star-Ledger is starting a webcast. Some analysis from Jeff Jarivs of it can be found here
He likes it a lot, but others are at best indifferent. I fall firmly in the second camp, and I’ve helped to start a webcast for a newspaper once. More than a year ago, this was the Next Big Thing. Places like the Roanoke Times led the curve with them, and won all kinds of awards.
But, as mentioned in the comments, the Times’ webcast is dead. It didn’t get traction with viewers or advertisers, only getting a few hundred hits per episode. Maybe the paper isn’t big enough, with a circulation of about 100,000.
Or maybe there’s a bigger issue: Webcasts don’t work for newspapers.
It doesn’t matter if they’re well-produced or just ape TV news, it’s the wrong format. Daily casts like rocketboom.com worked (when they did) because they had a fresh, funny take on the news delivered by a recognizable personality.
But this post about the death of Roanoke’s webcast also brings up a good point: people don’t go on the Web to have stories bundled together, they go online to pick out interesting stories.
That’s where video shines: one-topic, short videos. If you’re good and can build an audience, that will drive much more traffic than a Webcast ever will.
I’m getting ready to start a new gig at The Gazette, as Social Media Guide.
The name came from Gazette editor Steve Buttry, and is a pretty good description. I’ll be helping move the paper toward becoming more interactive.
The idea is that we need to implement features to get our readers more involved. It’s not the only tool in the tool box, but giving people a place to come together is a way we can start to help foster community.
I’ll be blogging about what we’re trying, what works and what doesn’t, and the long road toward our vision. Should be a fun ride.
This man, I mean. His argument is that newspapers still have a long way to go on the Web. I don’t think anyone in newspapers would disagree with that.
We worry about leaking our enterprise stories too early, we don’t always follow stories with consistent updates, and, let’s face it, there are a lot of newspaper sites that are hard, if not impossible to navigate.
And the points he makes are valid. Changing the link structure is a great way to make sure no one sees a story again, and making readers login is a great way to make sure no one sees a story in the first place. Online analytics have come far enough that you don’t need to have a list of registered users, you can find out how many people are actually reading and go from there.
But the best point he has is one we should have gotten a long time ago: we need to stick with what we know best. A Web site isn’t like a newspaper, and the idea of a monolithic information provider is dead. So why do so many papers keep bombarding readers with wire copy they can get elsewhere. That space could be better used to showcase more of our local expertise, and to get good stories in front of more eyes.
And I’ll be posting regularly again. The vacation was wonderful. You can see lots of pictures and read our impressions here.
It’s been a hectic week, so I haven’t posted much. The next two weeks will be shot, as well, as I’m heading to Ireland for a long-planned, much-anticpated vacation.
We’re going in honor of my grandfather, who died last June. You can follow our trip at http://www.thekellysgotoireland.com
We’ll be updating with photos, video and text as often as we can get Internet access.
A couple of weeks ago, Annette Schulte posted something about a Cedar Rapids video blogger who uses his cellphone camera. The salient point was that media companies don’t need fancy equipment to get into the digital age. In fact, they don’t needs anything they don’t already have.
She’s dead on. You’ll never catch me argue for fewer toys for the newsroom, but we need to start doing the things we’d like to, however we can, and prove that it’s worthwhile before starting to throw money at it. The name of the game is audience building, and that means trying new things, particularly low-risk things, to try and capture new eyes. If it’s more successful, we can develop it.
Or maybe we don’t need to. At my last paper, we started shooting video and bought a Canon GL2 and started to shoot video. We had a nice set of wireless mics, a decent shotgun mic, a mini news-gathering setup. Very high-quality video.
No one used it unless I made them. It was too much.
Then we bought the Pure Digital Flip for $100. This little camera is stupidly simple to use. It has a big red button on the back, and that’s it. I call it reporter proof. It also produces better video and sound than a camera that cheap has a right to. Reporters loved to take it out, and our use of video went way up.
People in the media talk about “just good enough,” but it’s also really misunderstood. That doesn’t mean making crappy content. It means not getting hung up in perfecting things and actually getting content out the door. If that means a cellphone camera or the Flip Video, what’s wrong with that?
I was having a discussion the other day about how people group themselves. We were talking about a group of one. After all, how many people fall into the exact same category that you do? For example, I’m in my late 20s, a newlywed, I live in Cedar Rapids, I work in newspapers, and I have a deep and abiding love of shiny new gagdets. There are more ways I could classify myself, but those’ll work for now.
How many other people would match that description, let alone a yet more specific one? Not many, to be sure. But I don’t want to find my exact match, I want to find people who are interested in some of the same things I am. Newspapers need to find a way to offer their readers a way to connect with readers with other people with some of the same interests. Social networks like Facebook and MySpace are great. They give people a way to connect.
But people are interested in news stories, too, and if a newspaper could give them a forum to read the stories they want to and then discuss them with like-minded people, they would be able to really build a community on their Web sites.
Not as in mine, although I am worn out and looking forward to vacation, but as in fatigue over the word “my.” The New York Times wrote on Sunday about how every new Web site has the word “my” in it somewhere. My Subaru, MyAOL, Mythis and Mythat. It makes me long for MySpace a little bit.
Here’s the problem as I see it. Companies are letting you store information that they’re giving you — information you could get anyway — and telling you it’s yours. No, it isn’t. It’s yours if you had a hand in creating it, or some vested stake in it, or some part in the conversation.
In some cases you do have that. MyStarbucks Idea is a place for consumers to kvetch or just make suggestions. And you can immerse yourself in a “subtly branded experience” on myCoke.
But in a lot of cases, it’s still about the company addressing you, and maybe you getting to make a comment or two. Just because you use the prefix “my” doesn’t mean you care about consumers, just like using the prefix “i” doesn’t mean you put the care into your product that Apple does.
It helps as a signifier, sure, but it also smacks of opportunism (a point noted in the NYT article). And face facts, the kids are moving away from MySpace. It’s still popular, sure, but if we’re really trying to reach the younger demographic, we need to appeal to them, not appeal to what they used to like.
Tom Altman (and others) keep saying that the ideal is to give people a place to have a conversation. Some people have coined the term “wedia” and I like that, although it’s not very euphonious. How about “our”? Our___ could have a nice ring to it.
But rather than picking out a prefix of any kind, how about actually giving users a place to have a conversation, to contribute and to get the content they want?
There was a time when portals were the next big thing. Yahoo, MSN, all the big Web companies wanted you to set them as your homepage and use them to navigate. They’d offer you sports scores, headlines, TV listings, whatever you wanted to see.
You don’t hear much about it, but leave it to Google to re-invent the idea. For more than a year, the homepage on every computer I use is my iGoogle personalized homepage. I can change what I see on there pretty easily, and through the magic of AJAX, it loads and re-loads seamlessly.
A news site isn’t likely to make a similar idea work. But they can leverage what Google’s already doing. You can add RSS feeds to your homepage by hand, and a lot of times I do just that. But it wouldn’t take much work to have an online person create a “gadget” that people can search for and add to the page. It would get people who might not be comfortable using RSS looking at what’s on the site. And you could let the reader customize the stories they see, as well. We need eyes looking at our content. Who cares where they link from?
My colleague Annette Schulte has become a Twitter user. As she’s working on new ways for media companies to create content, that made me think, how can media companies use twitter, either to deliver content or get information in? Some media companies already are.
CNN has a twitter feed already, and it’s used to deliver breaking news. A pretty obvious use for it, actually. After all, if you can’t explain your story in 140 characters, then there’s something wrong. And since it’s real-time, it shows up on your phone or your screen more quickly than you might get an email. But there are other uses, too.
If you can find people who use Twitter, not only do you have a ready-made tip line, you can also make sure that you’re actually writing about the things the people in your community care about. Following people in the community makes sure that you know what they’re talking about.
One blogger, Michael Arrington at Techcrunch, had problems with his Comcast internet service. He vented his frustration on Twitter, other bloggers picked it up, and he got service restored. In his post explaining all that, he talked about Twitter as an early-warning system for companies. It can easily be an early warning system for newspapers, too.
Is there something big happening? People are talking about it, and we need to find out where. That way we can make sure their voices get included, makning sure the stories we’re righting are accurate and that they resonate with people.
But it’s also a way to start a conversation with the community. If a reporter uses it, they can let people know what they’re doing and also talk about the stories. News isn’t a one-way street anymore, and the more ways we can make readers part of the conversation, the better off we’ll be.
Finally, it’s a way for reporters and editors to keep in touch. Reporters can tweet to keep their editors (and others who follow them) up-to-date when on assignment, including when a meeting goes long, or something interesting happens that might change how the story is played. A text message might do the same thing, of course, but this has the added advantage of making our operations even more transparent, a good thing.
So do any reporters out there use Twitter in their job?