He really likes a plan from the New York Times to allow people to buy sponsorships. I wrote about the other plan from the Times last week.

Sponsorship is a fascinating idea, and Outing suggests some cool things that people could be willing to pay for.

And that’s exactly what we need. Too many publishers and CEOs are looking backward to models that were tried and failed in the mid-90s. Instead of trying to do the same thing in a different way, why not try to do something different?

So I’ll ask: what novel ideas do you have to make newspapers profitable, and how would those ideas work?

Some salient points (I’ll let you read the whole thing if you want to):

• Everyone NEEDS to make profit, but only strong businesses will. In other words, just because you run a media company, it doesn’t mean you automatically deserve to make money.
• The micro-payment ideas might be great for publishers or companies like Google, but not necessarily for journalists.
• And this quote, from Freakonomics: “Putting micropayments on news is like putting tollbooths on an open ocean. Internet users, awash in a sea of information, will avoid new barriers by navigating around them. And frankly, the interests of a free society are rarely served by building barriers between the people and their news.”

The founder of Spot.us has a lengthy post on PBS‘s MediaShift Idea Lab blog with some insights on the start-up’s first six months.

The big takeaway? Readers are less willing to pay for the quick-hit, short journalism that dominates so many newspapers these days. They want something in-depth, well-reported and that presents original ideas. Big-think analysis pieces (like the one I’m writing now?) aren’t as popular.

So what say you? Find any interesting media analysis today?

My feed went crazy for the past two weeks, with people sending out near-real-time reaction tweets to both political conventions. If you’re a political reporter and aren’t following those kind of people, you’re missing out on a real wealth of sources.

And even for local issues, it’s a great way to get reaction to big happenings. Simply ask a question to your local followers and they respond. You can gauge if the issue matters or not, and if it does, you can try to turn those followers into sources.

Don’t know where to find local people to follow? Try Twellow, a search engine that compiles where people are from.

Twitter is constantly evolving. How are you using it differently now than you were six months ago?