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	<title>Writing Hurts &#187; readers</title>
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	<description>Media as a contact sport</description>
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		<title>Self-grouping</title>
		<link>http://www.writinghurts.com/2008/04/25/self-grouping/</link>
		<comments>http://www.writinghurts.com/2008/04/25/self-grouping/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 13:00:46 +0000</pubDate>
		<dc:creator>Jamie</dc:creator>
				<category><![CDATA[newspapers]]></category>
		<category><![CDATA[social networking/ social media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[grouping]]></category>
		<category><![CDATA[interests]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.writinghurts.com/?p=10</guid>
		<description><![CDATA[I was having a discussion the other day about how people group themselves. We were talking about a group of one. After all, how many people fall into the exact same category that you do? For example, I&#8217;m in my late 20s, a newlywed, I live in Cedar Rapids, I work in newspapers, and I [...]]]></description>
			<content:encoded><![CDATA[<p>I was having a discussion the other day about how people group themselves. We were talking about a group of one. After all, how many people fall into the exact same category that you do? For example, I&#8217;m in my late 20s, a newlywed, I live in Cedar Rapids, I work in newspapers, and I have a deep and abiding love of shiny new gagdets. There are more ways I could classify myself, but those&#8217;ll work for now.</p>
<p>How many other people would match that description, let alone a yet more specific one? Not many, to be sure. But I don&#8217;t want to find my exact match, I want to find people who are interested in some of the same things I am. Newspapers need to find a way to offer their readers a way to connect with readers with other people with some of the same interests. Social networks like Facebook and MySpace are great. They give people a way to connect.</p>
<p>But people are interested in news stories, too, and if a newspaper could give them a forum to read the stories they want to and then discuss them with like-minded people, they would be able to really build a community on their Web sites.</p>
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		<title>A new portal?</title>
		<link>http://www.writinghurts.com/2008/04/21/a-new-portal/</link>
		<comments>http://www.writinghurts.com/2008/04/21/a-new-portal/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 13:00:17 +0000</pubDate>
		<dc:creator>Jamie</dc:creator>
				<category><![CDATA[newspapers]]></category>
		<category><![CDATA[AJAX]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[igoogle]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.writinghurts.com/?p=11</guid>
		<description><![CDATA[There was a time when portals were the next big thing. Yahoo, MSN, all the big Web companies wanted you to set them as your homepage and use them to navigate. They&#8217;d offer you sports scores, headlines, TV listings, whatever you wanted to see. You don&#8217;t hear much about it, but leave it to Google [...]]]></description>
			<content:encoded><![CDATA[<p>There was a time when portals were the next big thing. Yahoo, MSN, all the big Web companies wanted you to set them as your homepage and use them to navigate. They&#8217;d offer you sports scores, headlines, TV listings, whatever you wanted to see.</p>
<p>You don&#8217;t hear much about it, but leave it to Google to re-invent the idea. For more than a year, the homepage on every computer I use is my iGoogle personalized homepage. I can change what I see on there pretty easily, and through the magic of AJAX, it loads and re-loads seamlessly.</p>
<p>A news site isn&#8217;t likely to make a similar idea work. But they can leverage what Google&#8217;s already doing. You can add RSS feeds to your homepage by hand, and a lot of times I do just that. But it wouldn&#8217;t take much work to have an online person create a &#8220;gadget&#8221; that people can search for and add to the page. It would get people who might not be comfortable using RSS looking at what&#8217;s on the site. And you could let the reader customize the stories they see, as well. We need eyes looking at our content. Who cares where they link from?</p>
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		<title>How the media can use Twitter</title>
		<link>http://www.writinghurts.com/2008/04/18/how-newspapers-can-use-twitter/</link>
		<comments>http://www.writinghurts.com/2008/04/18/how-newspapers-can-use-twitter/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 13:00:38 +0000</pubDate>
		<dc:creator>Jamie</dc:creator>
				<category><![CDATA[newspapers]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[ninjas]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[reporters]]></category>

		<guid isPermaLink="false">http://www.writinghurts.com/?p=9</guid>
		<description><![CDATA[My colleague Annette Schulte has become a Twitter user. As she&#8217;s working on new ways for media companies to create content, that made me think, how can media companies use twitter, either to deliver content or get information in? Some media companies already are. CNN has a twitter feed already, and it&#8217;s used to deliver [...]]]></description>
			<content:encoded><![CDATA[<p>My colleague <a title="Content Ninja!" href="http://contentninja.wordpress.com/">Annette Schulte</a> has become a <a href="http://www.writinghurts.com/wp-admin/Twitter.com" target="_blank">Twitter</a> user. As she&#8217;s working on new ways for media companies to create content, that made me think, how can media companies use twitter, either to deliver content or get information in? Some media companies already are.</p>
<p>CNN has a <a href="http://twitter.com/cnnbrk">twitter feed</a> already, and it&#8217;s used to deliver breaking news. A pretty obvious use for it, actually. After all, if you can&#8217;t explain your story in 140 characters, then there&#8217;s something wrong. And since it&#8217;s real-time, it shows up on your phone or your screen more quickly than you might get an email.  But there are other uses, too.</p>
<p>If you can find people who use Twitter, not only do you have a ready-made tip line, you can also make sure that you&#8217;re actually writing about the things the people in your community care about. Following people in the community makes sure that you know what they&#8217;re talking about.</p>
<p>One blogger, Michael Arrington at <a href="http://techcrunch.com" target="_blank">Techcrunch</a>, had problems with his Comcast internet service. He <a href="http://www.techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/" target="_blank">vented his frustration on Twitter</a>, other bloggers picked it up, and he got service restored. In his post explaining all that, he talked about Twitter as an early-warning system for companies. It can easily be an early warning system for newspapers, too.</p>
<p>Is there something big happening? People are talking about it, and we need to find out where. That way we can make sure their voices get included, makning sure the stories we&#8217;re righting are accurate and that they resonate with people.</p>
<p>But it&#8217;s also a way to start a conversation with the community. If a reporter uses it, they can let people know what they&#8217;re doing and also talk about the stories. News isn&#8217;t a one-way street anymore, and the more ways we can make readers part of the conversation, the better off we&#8217;ll be.</p>
<p>Finally, it&#8217;s a way for reporters and editors to keep in touch. Reporters can tweet to keep their editors (and others who follow them) up-to-date when on assignment, including when a meeting goes long, or something interesting happens that might change how the story is played.  A text message might do the same thing, of course, but this has the added advantage of making our operations even more transparent, a good thing.</p>
<p>So do any reporters out there use Twitter in their job?</p>
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